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Exclusive Mercer Mayer’s LITTLE CRITTER© Merchandise Available at KOHL’S Stores for Just $5 07.01.14

Exclusive Mercer Mayer’s LITTLE CRITTER© Merchandise

Available at KOHL’S Stores for Just $5

100 percent of the net profit supports children’s health and education initiatives nationwide


MONTCLAIR, NJ. July 1, 2014 – Kohl’s Department Stores (NYSE: KSS) is celebrating back-to-school this year with exclusive merchandise based on MERCER MAYER’s classic LITTLE CRITTERtm  book series. A collection of book and plush product will be available for just $5 each through the Kohl’s Cares merchandise program. Mercer Mayer’s LITTLE CRITTER  books have been family favorites for over forty years and now children and parents can venture into Kohl’s Stores to bring these wonderful characters home. Through the Kohl’s Cares program, 100 percent of the net profit from this collection supports children’s health and education initiatives nationwide. Products will be available through the Fall back-to-school period. The deal was brokered by Mercer Mayer’s Little Critter licensing agent, Infinity Licensing, LLC..


The Kohl’s Cares collection includes the following merchandise:

Little Critter: Bedtime Storybook, Jack & The Beanstalk Storybook, Hansel & Gretel Storybook, and Little Red Riding Hood Storybook

• Little Critter, Little Sister, Bear, and Wolf plush toys


Kohl’s Department Stores is committed to giving back to the communities it serves by supporting kids' health and education nationwide, women's health and the fight against breast cancer, through its philanthropic platform Kohl’s Cares. Since 2000, Kohl's has raised more than $257 million for kids health and education initiatives through the Kohl's Cares cause merchandise program, recognized more than 19,500 outstanding kids through the Kohl's Cares Scholarship Program and donated more than 2.7 million hours of volunteer time through the Associates in Action volunteer program.


LITTLE CRITTER TM & © 2014 Orchard House Licensing Company, Inc. All Rights Reserved.


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Litter Critter Author MERCER MAYER Interviewed By Huffington Post 05.30.14

Children’s literature has the unique ability to inspire wonder in any person who leafs through its pages. By exploring life in such a simple yet profound way, kids' books can inspire wonder in readers of all ages.

Children’s book author and illustrator Mercer Mayer has mastered the craft of writing children's stories.

The author joined HuffPost Live host Caroline Modarressy-Tehrani today to discuss his writing process and the ability of children’s literature to ignite the imagination at any age.

See the entire interview here:

Infinity Licensing LLC. to Rep Home Furnishings Brand HAPPYWORLD™ 05.01.14

Infinity Licensing LLC. to Rep Home Furnishings Brand HAPPYWORLD

Launched by Heidi Kenney, Pop Artist Builds on Success of Yummy Brand

 Following the success of YUMMY, the popular brand that started a nationwide collectible craze for breakfast and dessert-themed key chains and plush, Heidi Kenney launches “HAPPYWORLD by Heidi Kenney™”.  The new home furnishings brand features Ms. Kenney’s imaginative world of smiling, anthropomorphized snacks, desserts and household items.

Read The News!:

Mercer Mayer Retains INFINITY for licensing program. LITTLE CRITTER expands e-Book Presence 03.28.13

LITTLE CRITTER's creator, Mercer Mayer, is interviewed by Publishers Weekly and discusses how he became one of the earliest authors venturing into the digital space. Over 25 of the 200 LITTLE CRITTER titles have already been turned into e-Books.

Mercer also announces his new merchandise licensing relationship with INFINITY LICENSING, LLC.!

Read the entire interview: Publishers Weekly March 28, 2013

Infinity Partner Speaks at Licensing Expo 2012 06.12.12

Peter Van Raalte Speaks About "Identifying and Evaluating Opportunities of Licensed Properties for Your Brand or Company at Licensing University Seminar during Licensing Expo 2012 in Las Vegas. For more info, visit the Licensing Expo 2012 website.

Van Raalte Presents at Book Expo America's Education Panel 06.04.12

Peter Van Raalte's session will feature tips about trends, in a talk entitled "Building New Streams of Income - An Introduction to the Basics of Licensing". For more information, visit Book Expo America