A licensing industry executive with over 20 years of sales, marketing and management experience, David Imhoff previously served as Senior Executive Vice President of Worldwide Licensing and Merchandising at New Line Cinema, the world's most successful independent film studio.
As the studio's chief licensing and merchandising executive, Mr. Imhoff started and then grew New Line's division into a multi-billion dollar business, establishing lucrative worldwide licensing and merchandising programs for films such as The Lord of The Rings, Austin Powers, The Mask, Lost In Space, Elf, A Nightmare On Elm Street (Freddy Krueger), Friday The 13th (Jason Voorhees) and Spawn.
Mr. Imhoff established a number of industry benchmarks with The Lord Of The Rings merchandising program. It was the first merchandising program conceptually designed and planned across three films over a three-year period, with individual, uncrossed guarantees for each of the films. It was also the first movie property to introduce a 14% royalty rate. The merchandising program had more than 350 licensees selling thousands of licensed products across the globe, generating over $2 billion dollars in retail sales, including one of the best-selling video games series in history (23MM units). The Lord of The Rings merchandising program was awarded the Entertainment License of the Year in 2003 by LIMA (Licensing Industry Merchandiser's Association).
Mr. Imhoff's responsibilities included managing consumer promotions and international licensing. He was responsible for signing such major brand marketers as Pepsi, Kellogg's, Burger King, Cereal Partners, Quaker, KFC, Quick, Ferrero and Cadbury to partner with New Line's film releases.
Mr. Imhoff joined Warner Bros Home Entertainment/Warner Bros Consumer Products in 2007 as Executive Vice President where he was tasked with transitioning New Line's merchandising business into Warner Bros Consumer Products. He was responsible for negotiating one of the largest licensing interactive rights deals for the upcoming Peter Jackson's The Hobbit and The Lord of The Rings trilogy.
In late 2008, Mr. Imhoff launched his own global licensing agency, Radar Licensing, which represents a wide range of top tier entertainment clients, including Bravado, the world's largest music merchandising company, where he is responsible for licensing the rights to Michael Jackson, Justin Bieber, The Rolling Stones, Lady Gaga, Abba, Queen, and Led Zeppelin; The Weinstein Company (Inglourious Bastards, Halloween, Spy Kids 4); Handmade Films (Planet 51); and the owners of The Texas Chainsaw Massacre.
Peter Van Raalte
Peter Van Raalte has more than 20 years of industry experience as a leading executive in licensing, retail, and promotions.
Van Raalte was Sr. Vice President, Merchandise and Licensing for Cablevision's Madison Square Garden Entertainment division where he was responsible for all in-venue retail stores, and for developing licensing, merchandise, and collectible programs for the New York Rangers, Knicks, And Liberty, Radio City Music Hall, The Christmas Spectacular, and The Rockettes.
Prior to Madison Square Garden, Van Raalte served as Senior Vice President, Business Development for New York-based Joester-Loria Group, where he developed new business opportunities and managed sales oversight of key licensing programs including DaimlerChrysler's Jeep and Chrysler brands, and animated television properties Little Robots (BBC) and Peppa Pig (Contender).
Before joining Joester Loria, Mr. Van Raalte served for nine years as Vice-President, Consumer Products, at Scholastic Entertainment where he oversaw all United States licensed consumer products sales and related promotions for Scholastic corporate brands and entertainment properties including Clifford The Big Red Dog, The Magic School Bus, Animorphs and Maya & Miguel.
Mr. Van Raalte was Vice President of Licensing at Turner Home Entertainment prior to his work with Scholastic Entertainment. At Turner, his responsibilities included directing national licensing sales for all Turner Home Entertainment division properties including The Hanna Barbera Animation Library, MGM and Warner Bros. Classic Film Libraries, The Cartoon Network, World Championship Wrestling and CNN.
Mr. Van Raalte was elected and served as past Chairman of the Board of LIMA (International Licensing Industry Merchandisers Association) – the licensing industry's trade organization that represents over 1100 member companies.