Infinity Licensing, LLC

In The News

BREAKFAST MONSTERS! Toys Released! 07.09.18

Super Impulse introduces Breakfast Monsters! Plush collectibles with a big appetite.

BRISTOL, PA –Super Impulse USA, LLC creator of the renowned World’s Smallest range of toys and collectibles, is introducing a new, unique mini plush collectible line called Breakfast Monsters™! The adorable food-themed plush toys with a spooky twist will be available on store shelves July 2018.

Created by acclaimed artist and toy designer Heidi Kenney, Breakfast Monsters! feature Heidi’s unique style in oddly adorable spooky-but-lovable breakfast foods (yes, SPOOKY BREAKFAST FOODS!). They have a weirdly attractive appeal! Each Breakfast Monsters! is packaged in its own cereal box, so every single one has a surprise inside! Super soft and very collectible - sure to make even Monday morning fun to wake up to.

“We can’t wait for Breakfast Monsters! to hit store shelves. Heidi’s products are so original, and her style is so distinctive - her fans can’t wait for her newest collection. Super Impulse is so pleased to be bringing this quirky collectible to life. Of all the collectibles, blind boxes, and gross items on the market, Breakfast Monsters! stand out as adorable mini plush with an edge.” “Tweens, teens and adults will gobble them up!” beams Alan Dorfman, president of Super Impulse.

Heidi Kenney has made her mark in the industry as an artist specializing in creative plush design and 3D soft sculptures. Her ultra-popular assortment of YUMMY™ has been a hit with kids and is a celebrity favorite, with plush, keychains, home decor and more. Breakfast Monsters! is Heidi’s latest weird and fun food collection.

“I’m thrilled to launch my next brand of collectibles with Super Impulse, and I know my fans will be eager to collect all of the Breakfast Monsters! to build their own scary breakfast”, states Heidi Kenney, creator, Breakfast Monsters!

There are 9 adorable characters featured in the initial collection of Breakfast Monsters! —Orange Ogre, Vampire Egg, Spider Sausage, Franken Toast, Banshee Bagel, Muffin Mummy, and Zombie Donut – with Spoiled Milk and Gory Grapefruit as the chase plush characters. Breakfast Monsters! will be available July 2018 and will start at $4.99

About Super Impulse: Super Impulse produces innovative toys and accessories designed to entertain and amuse the kid in all of us. We offer licensed and non-licensed products that range from retro to trendsetting. Whether it’s toys that adults remember from their childhoods or playthings that kids will recall fondly as adults, Super Impulse has “a little something” for everyone!

Media contact: ChizComm Ltd. | on behalf of Super Impulse

Exclusive Mercer Mayer’s LITTLE CRITTER© Merchandise Available at KOHL’S Stores for Just $5 07.01.14

100 percent of the net profit supports children’s health and education initiatives nationwide

MONTCLAIR, NJ. July 1, 2014 – Kohl’s Department Stores (NYSE: KSS) is celebrating back-to-school this year with exclusive merchandise based on MERCER MAYER’s classic LITTLE CRITTERtm book series. A collection of book and plush product will be available for just $5 each through the Kohl’s Cares merchandise program. Mercer Mayer’s LITTLE CRITTER™ books have been family favorites for over forty years and now children and parents can venture into Kohl’s Stores to bring these wonderful characters home. Through the Kohl’s Cares program, 100 percent of the net profit from this collection supports children’s health and education initiatives nationwide. Products will be available through the Fall back-to-school period. The deal was brokered by Mercer Mayer’s Little Critter™ licensing agent, Infinity Licensing, LLC.

The Kohl’s Cares collection includes the following merchandise:

– Little Critter™: Bedtime Storybook, Jack & The Beanstalk Storybook, Hansel & Gretel Storybook, and Little Red Riding Hood Storybook
– Little Critter™, Little Sister, Bear, and Wolf plush toys

Kohl’s Department Stores is committed to giving back to the communities it serves by supporting kids' health and education nationwide, women's health and the fight against breast cancer, through its philanthropic platform Kohl’s Cares. Since 2000, Kohl's has raised more than $257 million for kids health and education initiatives through the Kohl's Cares cause merchandise program, recognized more than 19,500 outstanding kids through the Kohl's Cares Scholarship Program and donated more than 2.7 million hours of volunteer time through the Associates in Action volunteer program.

LITTLE CRITTER TM & © 2014 Orchard House Licensing Company, Inc. All Rights Reserved.

Litter Critter Author MERCER MAYER Interviewed By Huffington Post 05.30.14

Children’s literature has the unique ability to inspire wonder in any person who leafs through its pages. By exploring life in such a simple yet profound way, kids' books can inspire wonder in readers of all ages.

Children’s book author and illustrator Mercer Mayer has mastered the craft of writing children's stories.

The author joined HuffPost Live host Caroline Modarressy-Tehrani today to discuss his writing process and the ability of children’s literature to ignite the imagination at any age.

Read the entire interview

Infinity Licensing LLC. to Rep Home Furnishings Brand HAPPYWORLD™ 05.01.14

Launched by Heidi Kenney, Pop Artist Builds on Success of Yummy™ Brand

Following the success of YUMMY™, the popular brand that started a nationwide collectible craze for breakfast and dessert-themed key chains and plush, Heidi Kenney launches “HAPPYWORLD by Heidi Kenney™”. The new home furnishings brand features Ms. Kenney’s imaginative world of smiling, anthropomorphized snacks, desserts and household items.

Mercer Mayer Retains INFINITY for licensing program. LITTLE CRITTER expands e-Book Presence 03.28.13

LITTLE CRITTER's creator, Mercer Mayer, is interviewed by Publishers Weekly and discusses how he became one of the earliest authors venturing into the digital space. Over 25 of the 200 LITTLE CRITTER titles have already been turned into e-Books.

Mercer also announces his new merchandise licensing relationship with INFINITY LICENSING, LLC.!

Read the entire interview: Publishers Weekly March 28, 2013

Infinity Partner Speaks at Licensing Expo 2012 06.12.12

Peter Van Raalte Speaks About "Identifying and Evaluating Opportunities of Licensed Properties for Your Brand or Company at Licensing University Seminar during Licensing Expo 2012 in Las Vegas.

Van Raalte Presents at Book Expo America's Education Panel 06.04.12

Peter Van Raalte's session will feature tips about trends, in a talk entitled "Building New Streams of Income - An Introduction to the Basics of Licensing".